Apple Inc. (NASDAQ: AAPL) is one of the world’s most visible and recognizable consumer electronics brands. Apple has long been an investor favorite because of its strong revenue growth and high return on investment.
Even though it started as a traditional computer company, Apple now designs and manufactures a wide variety of electronic devices, including smartphones, tablets, music players and television sets. Apple has a very unique business model in which it writes and designs proprietary software and offers its own operating system for all of its devices.
In recent years, Apple has branched out into entertainment and information services. It is now one of the world’s largest online retailers of music, streaming video and software solutions, including smartphone applications.
Mac OS. Mac OS: Proprietary operating system for computers made by Apple Corporation – Based on the UNIX operating system; originally set the standard for graphical user interfaces – Mac OS X Snow Leopard: Most recent personal version – Includes:. Safari Web browser. New features like Time Machine, Stacks, Quick.
Despite its uniqueness, Apple’s business model has been very successful. It reported revenues of $224.34 billion on June 30, 2015. Apple also reported sales of $50.77 billion for the second quarter of 2015 and estimated sales of $233.02 billion for the current fiscal year. It was also able to achieve a profit margin of 21.52% for the second quarter of 2015.[1]
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Apple should be able to thrive in spite of these challenges because it has demonstrated an impressive ability to adapt to a changing environment. In particular, Apple’s research and design capabilities give it an advantage that should propel its revenue growth for decades to come.
Image “Apple Store Bahnhofstrasse Zürich” by Niels Epting is licensed under CC BY-ND 2.0
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